Food Festival Exhibitors’ Business Motivation

This paper aims to present the motivation of exhibitors participating in food festivals establish and run a business. The conducted research is an attempt fill gap on who participate festivals. During three different Polish culinary festivals, 58 in-depth interviews with were conducted. Based research, main startup business motives identified. current goals exhibitors’ participation also analyzed. list goals, groups distinguished similar characteristics (starting own business, continuation family traditions, interest). study takes into account changes that have occurred between startup’s festival (“business-business”, “business-business-business-family”, “business-passion-passion-business”). comparison initial for setting up shows that, regardless motives, currently focus goals.